Teachers spend 10+ hours per week on writing instruction feedback, yet students still struggle to improve. Current tools either:
• Generate content FOR students (promoting plagiarism)
• Provide generic feedback (not actionable)
• Lack structured writing process support
Result: Teachers burn out, students don't develop writing skills, AI becomes a shortcut instead of a learning tool.
Value Proposition
A staged writing platform that coaches students through Brainstorm → Outline → Draft → Revise with AI guardrails that PREVENT writing for students while providing scaffolding, sentence frames, and process guidance.
Teachers get:
• 70% reduction in grading time
• Standards-aligned assignment builder
• Real-time student progress visibility
• AI that teaches, doesn't cheat
Students get:
• Structured writing process
• Stage-specific AI coaching
• Evidence organization tools
• Version history & revision tracking
One-Sentence Pitch
Before vs. After
Before (Current State)
After (With Product)
• Teacher spends 10+ hours grading
• Students submit ChatGPT essays
• No writing process guidance
• Generic rubric feedback
• Teacher reviews structured work in 3 hours
• Students develop writing skills with AI coaching
• Guided 4-stage process
• Specific, actionable AI feedback at each stage
👥 Audience Segmentation
Individual Teachers
Pain Points: Time, burnout, AI plagiarism
Resonates: "Saves 7 hours/week", "AI that coaches, not cheats"
Price SensitiveQuick Wins
Departments
Pain Points: Consistency, standards alignment, data